Need help in your garden? Then you should definitely visit Plantagen, the largest and fastest growing garden superstore chain in the Nordic region. Helping dreams come through – we created a digital tool for their gardeners to meet and design gardens together with their customers.
The Garden Planner is a tool that works on every platform and facilitates the meeting between expert and enthusiast. The customer can get advice, purchase tips and design the layout of their garden. Through an easy to use user experience the garden can be planned and the products needed is compiled on a purchase list – connected to Plantagens extensive range of offers and the design can be printed and taken home.
Morgenland handles the overall digital communications for this retailer and developed this specific tools from scratch. It is designed to provide a true benefit for consumers and being naturally easy for gardeners to use. We love it and everyone that has used it seem to think alike.
Heineken launched a global design competition that we were happy to assist in. This year, in celebration of their 140th anniversary, Heineken will create an iconic bottle mixing their past with their future.
Students and aspiring designers can look at Heinekens design history and create their own submissions. Winners will get to go to Milan’s design week and the final selection will be considered by the jury (which includes Joshua Davis, the founders of Coolhunting and Pecha Kucha and Mark van Iterson, Heineken head of global design). One lucky designer will ultimately have his design immortalized on a future limited edition bottle that will be on the shelves in around 65 countries.
Heineken´s swedish team contacted Morgenland to assist in reaching out and connecting with the local design community. In order to get the message out and attractive the young designers of Sweden we designed their very own limited invitation kit, introduced the competition to design schools and generated PR to relevant business media around the competition. We also sent our Design Director on the road, to visit design schools and make ourselves available for questions, information and inspiration. If you think you can design a bottle for Heineken join in at http://morgenland.se/remix
Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.
Design agency Identity Works, who had created the product’s graphical identity recommended Morgenland as the creative partner for creating the communication platform.
The assignment included defining a main communications theme, tagline, copy writing guide lines, motion assets and a pre-launch web film. It also included recommendations on how to organically work with and introduce the service to different relevant target users, promoting early adopters and ambassadors.
Defining a communication platform for a digital service is always a challenge and a great responsibility since it guides the consumers first perception of an abstract service (in this case money transferring). It was also needed to differentiate the offering towards new emerging competitors. The service and communciation based on the platform was launched in Dec 2012. Learn more about the service at https://www.getswish.se/
Assa is a global leader in locks and security applications. Their sub brand Yale is launching a new line of smarter locks for consumers that uses pass codes, remotes and keytags. Naturally such intelligent solutions requires equally intelligent and impactful TV commercials.
By using three older, slightly misplaced cliche adventurers confronting the door we highlighted the values of easy, smart and comfortable in i a digitally created environment.
Here´s the TVC to see how we did it. Currently running in UK and Sweden.
SodaStream the world’s largest manufacturer, distributor and marketer of Home Carbonation Systems asked us to come up with ideas for digital activation to support their Ice Age 4 campaign and engage the digital consumer in social media.
To build CRM, loyalty and strengthen SodaStreams relationship to the consumer we came up with the game Big Bottle Mammoth where the fans under a month period could guess how many bottles it took to build the mammoth. The digital game supported their offline event that took place at Sergels Torg were everyone could see the mammoth.
During the campaign period we advice and operate SodaStream community management to handle questions about the campaign, products, the competition and SodaStream´s environmental commitments. Check out the campaign on Facebook!
The worlds greatest crisp bread producer Wasa wanted us to digitally activate the launch of their new sourdough product. We decided to make it hard for ourselves and create a game that we hope will entertain their strong social media following.
Social gaming is fun but creating a game is something we treat with the outmost respect since we recognize the challenges in actually making it work. Following months of testing game mechanics, responsive design and testing and our moms and focus groups we have now launched the Facebook application – Pass the Dough.
The game reflects the perils and patience in creating good a sourdough. With this virtual tamagotchi users can care, rest, use their knowledge and even steal other facebook users dough – on any device of their choosing. The game has to be played for a full week and the winner will be rewarded with a summer week in the Swedish archipelago and the strong pride of probably being the worlds best digital sourdough baker. You can play it yourself here.
We are proud and happy that the FWA have awarded our work for Goliath Sportswear as their Site of the Day, the Webby Honoree and the Dope award.
This is one of the first productions coming out of this newly started agency and we are humbly accepting all appreciation. The work for Goliath was very rewarding in it´s ambitions to genuinely meet, connect and portray craftsmanship communities all over Europe. Doing this together with a truly inspiring (and demanding) client, we had great fun in creating and combining great design, video and story telling. Thanks to all involved and check it out here. !!- Updated !!- Also thanks to DopeAwards for their award! !! Updated – Now also a Webby Nominee for Best Visual Design Aestethic.
Kanal 5 – One of Swedens most entertaining commercial TV channels came to us with an assignment to launch their important fall schedule.
They had encountered a challenge: ”How do you market several different programmes at once, both local and international, all having in common that they launch at week 40. They also added the question: And how do you integrate it in all channels and produce it in a short time frame?
Listening to Kanal 5 and their enthusiasm about the creation of a perfect TV fall, we decided to define the story telling around that: Who orders a perfect TV fall, how do you create that, what does it look like and what does it mean for the viewers.
The result is the campaign ”The research for funnier TV continues..” where we created a TVC, a website with social connection, banners, print and digital outdoor. All in record time and already producing great interaction.
The TVC – Upper management orders from the lab.
We also created a digital site where Facebook users can test the Kanal 5 lab to see what TV show they would have been and if that show would have made the Kanal5 Perfect Fall.
The campaign was also integrated through print, banners and outdoor units.
Good things dont go unrewarded, so after the success of the Yves Rocher Waterproof challenge we got to create Yves Rocher’s fall launch this year too.
The idea is quite simple, gather four of the most well known nordic fashion and beauty bloggers, let them meet up and create their own Autumn Looks. We charged the idea with a co-operation with the prominent international make up artist Sidsel Marie Bog, an exceptionally beautiful location and shot plenty of photo and video content around the inspiration and the look. Then we wrapped it all as a beautiful web and Facebook application. We also made sure you can buy the bloggers own kit at Yves Rocher website. Here you can see the looks (and win a trip to Paris) yourself !
Altia, Finlands leading producer and exporter of alcoholic beverages have trusted us with one of their prestigous brands. Grönstedts cognac is truly a swedish national treasure with an awesome 167 year old brand history.
For the last few months we have developed a new communication platform & strategy, created some new packaging and re-introduced this excellent cognac for the swedish market. The brand story puts the tradition of Grönstedts into a modern context and shares the exclusive cognac moments that involves all walks of life.
Here is one of the TVC´s that is now running on Swedish TV channels.
We also created a place for inspiration and education at Gronstedts.se. Here the award winning sommelier Totte Steneby gives us the history of cognac, tastes all of Gronstedts different products and talks about different palettes of taste. You can also get some inspiring tips on how cognac can be part of some great drinks.
At the moment we are also updating extended packaging and are looking into news of activating consumers that want to enjoy and share the Grönstedsts cognac. Stay tuned for more …
