morakniv

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

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Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.

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BOKUS. IRONIC REVIEWS

Bokus.com – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.

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IT WAS ALL SUPERLENNY

Morgenland continues the cooperation with newly started BetitGroup. After launching the successful Thrills.com the online operator has now in less then six months received a record valuation of 23 million Euro through an investment from british listed i-gaming giant GVC Holdings.

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INTRODUCING THRILLS

Thrills Casino is one of the most anticipated launches the online gaming industry has seen in years. Morgenland has produced the campaign launch, with television spots and integrated digital communications.

DIGITAL UNDERWEAR

Twilfit is Sweden’s leading retail chain in lingerie for the modern woman. They work with Morgenland in positioning their brand into the digital arena, utilizing their large customer loyalty programme and integrating their communications.

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MEANWHILE-SOMEWHERE ELSE

Multilotto is a digital lottery service. With the biggest wins from all European offerings collected in one place – the company turned to Morgenland for a communication concept, integrating TV and digital communication.

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Plantagen. Garden Designer

Need help in your garden? Then you should definitely visit Plantagen, the largest and fastest growing garden superstore chain in the Nordic region. Helping dreams come through – we created a digital tool for their gardeners to meet and design gardens together with their customers.

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Heineken. Remix Our Future

Heineken, our favourite dutch beer that sells roughly 17 billion litres a year, launched a global design competition that we were happy to assist in. This year, in celebration of their 140th anniversary, Heineken will create an iconic bottle mixing their past with their future.

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THE SCIENCE OF FUNNIER TV

Kanal 5 – One of Swedens most entertaining and well positioned commercial TV channels came to us with an assignment to launch their important fall schedule. The result was an integrated campaign with a strong digital follow through.

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Beauty Looks 2012

Good things dont go unrewarded, so after the success of the Yves Rocher Waterproof Challenge we got to create Yves Rocher’s fall launch this year too. By collaborating with the blogosphere we created some of the falls most beautiful and inspiring looks and content marketing.

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Sweden’s Favourite Cognac

Altia, Finland’s leading producer and exporter of alcoholic beverages, have trusted us with one of their prestigous brands. Grönstedts Cognac is truly a Swedish national treasure with an awesome 167 year old brand history.

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The Waterproof Bloggers

Yves Rocher, a leading french Cosmetics brand, came to us with a problem: How can we get younger consumers to talk and interact with Yves Rocher products. “And we don’t believe just banners or TVCs are the most efficient way in driving traffic to our online shops.”

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Bauhaus – Blades of Badness

Do-It-Yourself home improvement giant Bauhaus found a perfect match in the sponsorship of TV4´s ”Gladiatorerna”. But with all that awareness and attitude comes a need for activation, consumer interaction and digitally prolonging a campaign.

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Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.

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We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

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WASA. Snack good

Wasabröd was founded in 1919 and is today the largest producer of crisp bread in the world. Wasa products are sold in 40 different countries, from Scandinavia to the United States. Wasa has bakeries in Filipstad (Sweden) and Celle (Germany) and since 1999 it is owned by The Barilla Group.

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THE BEST OR NOTHING

Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.

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OH JAYS!

JAYS designs outstanding audio portables and sound experiences. Morgenland has recently initiated the work to improve their positioning and digital communications and we just wanted to say how glad we are to start working together.

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RESHAPING CONSULTING

eWork is a new kind of consulting company that is listed on the Stockholm Exchange. With a consulting business model for the digital edge the company know provides work for almost 2 Billion SEK and has close to 60.000 consultants on its roster.

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HOME FOR ALL SWEDISH SNAPS

Sweden has a long tradition with aquavit and PRIMAs range of Swedish brands has roots dating back to the 17th century. We had the great pleasure of providing digital homes to every classic brand and developing the category as a whole.

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WASA. Digital Sourdough

The world’s greatest crisp bread producer Wasa wanted us to digitally activate the launch of their new sourdough product. We decided to make it hard for ourselves and create a game that we hope will entertain their strong social media following.

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Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

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Oh No, The Impassable Door!

Assa is a global leader in locks and security applications. Their sub brand Yale is launching a new line of smarter locks for consumers that uses pass codes, remotes and keytags. Naturally such intelligent solutions requires equally intelligent and impactful TV commercials.

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Big Bottle Mammoth

SodaStream the world’s largest manufacturer, distributor and marketer of Home Carbonation Systems asked us to come up with ideas for digital activation to support their Ice Age 4 campaign and engage the digital consumer in social media.

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Make your own trailer then!

Kanal 5 is one of Swedens most formidable commercial TV channels. Promising their audience ”Funnier TV”; they always have a lot to live up to. For the launch of this seasons Winter WipeOut, they asked us to develop an idea we had been kicking around for a while.

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Attention to Details

International Clothing Company Premium Inc came to us with one of their brands and a simple question. How do we tell the story of this fantastic brand and what should it look like? The brand was Goliath and the brand essence quite remarkable.