THE SCIENCE OF FUNNIER TV

work

Kanal 5 – One of Swedens most entertaining and well positioned commercial TV channels came to us with an assignment to launch their important fall schedule. The result was an integrated campaign with a strong digital follow through.They had encountered a challenge: ”How do you market several different programmes at once, both local and international, all having in common that they launch at week 40. They also added the question: And how do you integrate it in all channels and produce it in a short time frame?

Listening to Kanal 5 and their enthusiasm about the creation of a perfect TV fall, we decided to define the story telling around that: Who orders a perfect TV fall, how do you create that, what does it look like and what does it mean for the viewers.

The result is the campaign ”The research for funnier TV continues..” where we created a TVC, a website with social connection, banners, print and digital outdoor. All in record time and already producing great interaction.

The TVC – Upper management orders from the lab.

We also created a digital site where Facebook users can test the Kanal 5 lab to see what TV show they would have been and if that show would have made the Kanal5 Perfect Fall.

Digital Campaign TVC Kanal 5

The campaign was also integrated through print, banners and outdoor units.

 

 

kwiff concept

Kwiffing the UK

When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.

We call it Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Lance goes KABOO

Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.

Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

2020