Morgenland has created the campaign for launching the Olympic Broadcasts as a streaming service. The integrated work for broadcaster MTG/Viasat and service Viaplay includes strategy, concept, Television spots, Digital Display, Radio, Print etc.

For the first time ever in Swedish history the state channel is not responsible for the Olympic broadcasts. Commercial and competitive MTG acquired the rights to both the winter Olympics in Sochi and the Summer Olympics in Rio.

As the first commercial broadcaster in the Nordics to be responsive for the Olympic viewing experience; MTG has roiled out the events on both free-TV, pay-tv and digital channels. Nowhere is the offer as full and complete as on the digital platform, with Viaplay offering more than 1300 hours streaming at any time and any device. Morgenland were proud to be selected as the partner for the overall communication of this very special event.

The concept for the campaign was “You can miss a lot – But not this.” and Morgenland created the communication platform. It included overall strategy and message hierarchy. Integrated in all kinds of Digital Display, Television Spots, Radio, Print, and Landing Pages for one of Viaplays largest campaigns ever. The Olympic campaign focuses on the user experience, and the everyday situations with different viewing devices that an Olympics broadcasted daytime will necessarily provide. And everything was screened and approved by The International Olympic Committee (IOK).


Kwiffing the UK

When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.


Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.

We call it Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

Lance goes KABOO

Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.