Background and challenge
Wasabröd was founded in 1919 and is today the largest producer of crisp bread in the world. Wasa products are sold in 40 different countries, from Scandinavia to the United States. Wasa has bakeries in Filipstad (Sweden) and Celle (Germany) and since 1999 it is owned by The Barilla Group.
Wasa approached Morgenland with the challenge to build a Facebook community. The goal was to increase the fanbase and to successfully manage the ongoing dialogue with consumers.
- 300% growth of Facebook fanbase.
- During the two years with Morgenland, Wasa has climbed to be among the 35 best brands in the category FMCG on Facebook in Sweden, and we are still growing.
- Top 5 FMCG Brands on Facebook in June 2013 according to Social bakers.