Sweden has a long tradition with aquavit and PRIMAs range of Swedish brands has roots dating back to the 17th century. We had the great pleasure of providing digital homes to every classic brand and developing the category as a whole.

Every classic brand in this extensive portfolio has now received their own digital web presence with product information, and their unique brand story and heritage described. The 14 brands that make their digital debut are Bäska Droppar, Gammal Norrlans Akvavit, Hallands Fläder, Herrgårds Akvavit, Läckö Slott, Nyköpings Brännvin, O.P Anderson, Rånäs Brännvin, Skåne Akvavit, Svartvinbärs Brännvin, Årsta Brännvin, Örtagårds Brännvin, Östgöta Sädes Brännvin.

In developing the category for snaps and aquavit as a whole the shared digital space svenskasnapsar.se has also been created. Here is information and inspiration on classic and modern usage of these products. Morgenland also produced a series of films where PRIMAs own spice master Jonas Odland and well known Swedish masterchef Fredrik Eriksson meet up and discuss snaps, food and the best ways of enhancing the taste sensation.

Kwiffing the UK

When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.


Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.

We call it Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

Lance goes KABOO

Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.