The Big Bottle Mammoth work
SodaStream the world’s largest manufacturer, distributor and marketer of Home Carbonation Systems asked us to come up with ideas for digital activation to support their Ice Age 4 campaign and engage the digital consumer in social media.
To build CRM, loyalty and strengthen SodaStreams relationship to the consumer we came up with the game Big Bottle Mammoth where the fans under a month period could guess how many bottles it took to build the mammoth. The digital game supported their offline event that took place at Sergels Torg were everyone could see the mammoth.
During the campaign period we advice and operate SodaStream community management to handle questions about the campaign, products, the competition and SodaStream´s environmental commitments. Check out the campaign on Facebook!