Heineken, our favourite dutch beer that sells roughly 17 billion litres a year, launched a global design competition that we were happy to assist in. This year, in celebration of their 140th anniversary, Heineken will create an iconic bottle mixing their past with their future.
Students and aspiring designers can look at Heinekens design history and create their own submissions. Winners will get to go to Milan’s design week and the final selection will be considered by the jury (which includes Joshua Davis, the founders of Coolhunting and Pecha Kucha and Mark van Iterson, Heineken head of global design). One lucky designer will ultimately have his design immortalized on a future limited edition bottle that will be on the shelves in around 65 countries.
Heineken´s swedish team contacted Morgenland to assist in reaching out and connecting with the local design community. In order to get the message out and attractive the young designers of Sweden we designed their very own limited invitation kit, introduced the competition to design schools and generated PR to relevant business media around the competition. We also sent our Design Director on the road, to visit design schools and make ourselves available for questions, information and inspiration. If you think you can design a bottle for Heineken join in at http://morgenland.se/remix
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