work – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.

We take it for granted to be able to shop whatever we need – whenever we need it – online. This wasn’t the case when Bokus went from vision to action in 1997. Back then, they were pioneers on the Swedish book market – today one of the largest online book stores in Scandinavia.,

University students are a particularly important target group for Bokus. The beginning of every semester is a most crucial sales period for all student book retailers and that’s why Bokus decided to make extra efforts during January and February 2015.

Morgenland was asked to come up with a creative idea and concept to increase sales and strengthen the Bokus brand among students. Our main issue was to pinpoint what tonality to use in connecting with this educated and well-informed target group. The communication had to be witty and smart.

Morgenland created a Youtube campaign based on the insight that student literature isn’t always the most fun things to purchase – many students think of it as a necessary evil. We created a concept called ”Ironic Iconic Reviews”. We turned to the bombastic format of reviews of bestselling books such as The Da Vinci Code and created a clash with the academic literature. Playing with overblown reviews for classical textbooks of Law, Programming and Nursery instead of poupular novels took form. And humor helped us communicate something seemingly boring.

Kwiffing the UK

When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.


Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.

We call it Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

Lance goes KABOO

Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.