TWILFIT. DIGITAL UNDERWEAR work
Twilfit is Sweden’s leading retail chain in lingerie for the modern woman. They work with Morgenland in positioning their brand into the digital arena, utilizing their large customer loyalty programme and integrating their communications. With over 60 stores around the country, and recently a webshop, their focus is now turning to integrating communication in a digitally agile way. To more efficiently reach and influence their customers. Morgenland’s work for Twilfit is continuous and long term with several activities focused on creating digital activations providing knowledge and inspiration to more than half a million “Twilfit Sisters”.
This is our latest in-store activation. We created a digital home for the Twilfit Sisters, an area in-store where they could enjoy benefits of promotions and activities and in return provide Twilfit a perfect place to recruit new members and to digitalize existing sisters.
Another concept we are very proud of is “Dagens under” (a wordplay on “wonder” and “under”), which utilizes customer behavior on Instagram. People already taking part in tagging their outfit with the popular hashtag #todaysoutfit could now add the tag #dagensunder and win matching lingerie that work under their stylish garments. We also targeted some of Sweden’s most prominent bloggers with a hand picked selection of underwear, matching their recent posts and delivered directly to their home. All of the bloggers responded with appreciation for the skillful selections made by Twilfit’s lingerie experts. Several of Sweden’s largest online personalities and media outlets reported on the topic and the hashtag #dagensunder made impact on Twilfit fans Instagram feeds, and underwear drawers.