Morakniv: a part of us


Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

We found that, for many people, when asked to think about a knife it is a Morakniv that pops up in their head. This feeling of Morakniv being a part of our collective consciousness and history took hold. A good knife is after all an extension of the bearer’s arm, and therefore really a part of them. This thought led to the creation of Morakniv’s new brand promise: A part of you.

Marking their 125th anniversary, quite a few things are changing for Morakniv. They make a tool dating back to the hunter-gatherers but for consumers living in a never seen before, high-tech urban society. We chose to bring us all back to nature, proving that big adventures can be found in your own backyard.

The Work for Morakniv includes not only commercial video content, but also brand positioning and advertising guidelines, retail display and also interaction for product launch. This little quiz for instance helps you find the knife that is just right to be – part of you.

Kwiffing the UK

When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.


Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.

We call it Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.

Swish. Pay Easier

Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another.

Lance goes KABOO

Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.