Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another. Design agency Identity Works, who had created the product’s graphical identity recommended Morgenland as the creative partner for creating the communication platform.
The assignment included defining a main communications theme, tagline, copy writing guide lines, motion assets and a pre-launch web film. It also included recommendations on how to organically work with and introduce the service to different relevant target users, promoting early adopters and ambassadors.
Defining a communication platform for a digital service is always a challenge and a great responsibility since it guides the consumers first perception of an abstract service (in this case money transferring). It was also needed to differentiate the offering towards new emerging competitors. The service and communciation based on the platform was launched in Dec 2012. Learn more about the service at https://www.getswish.se/
When about to launch a new innovative mobile app in one of the most competitive markets in the world, you might need some help. Kwiff asked for three weeks consultancy that ended up being two years full-time work and relocating to London – and a unique brand finding almost a million new customers.
Morgenland is producing digital applications on iPhone and Android for Mercedes-Benz, based on their desire to strengthen its brand and connect deeper with its core customers through their mobile devices.
Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.
Not everyday you get to work with a Hollywood legend. Mr Henriksen is the only man that has been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. All we wanted was to hear him say “Kaboo”.
