Twilfit is Sweden’s leading retail chain in lingerie for the modern woman. They work with Morgenland in positioning their brand into the digital arena, utilizing their large customer loyalty programme and integrating their communications. With over 60 stores around the country, and recently a webshop, their focus is now turning to integrating communication in a digitally agile way. To more efficiently reach and influence their customers. Morgenland’s work for Twilfit is continuous and long term with several activities focused on creating digital activations providing knowledge and inspiration to more than half a million “Twilfit Sisters”.

This is our latest in-store activation. We created a digital home for the Twilfit Sisters, an area in-store where they could enjoy benefits of promotions and activities and in return provide Twilfit a perfect place to recruit new members and to digitalize existing sisters.

in-store activation, Morgenland, Twilfit

Morgenland, twilfit, site update

Another concept we are very proud of is “Dagens under” (a wordplay on “wonder” and “under”), which utilizes customer behavior on Instagram. People already taking part in tagging their outfit with the popular hashtag #todaysoutfit could now add the tag #dagensunder and win matching lingerie that work under their stylish garments. We also targeted some of Sweden’s most prominent bloggers with a hand picked selection of underwear, matching their recent posts and delivered directly to their home. All of the bloggers responded with appreciation for the skillful selections made by Twilfit’s lingerie experts. Several of Sweden’s largest online personalities and media outlets reported on the topic and the hashtag #dagensunder made impact on Twilfit fans Instagram feeds, and underwear drawers.




Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.


BOKUS. IRONIC REVIEWS – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.