Kanal 5 – One of Swedens most entertaining and well positioned commercial TV channels came to us with an assignment to launch their important fall schedule. The result was an integrated campaign with a strong digital follow through.They had encountered a challenge: ”How do you market several different programmes at once, both local and international, all having in common that they launch at week 40. They also added the question: And how do you integrate it in all channels and produce it in a short time frame?
Listening to Kanal 5 and their enthusiasm about the creation of a perfect TV fall, we decided to define the story telling around that: Who orders a perfect TV fall, how do you create that, what does it look like and what does it mean for the viewers.
The result is the campaign ”The research for funnier TV continues..” where we created a TVC, a website with social connection, banners, print and digital outdoor. All in record time and already producing great interaction.
The TVC – Upper management orders from the lab.
We also created a digital site where Facebook users can test the Kanal 5 lab to see what TV show they would have been and if that show would have made the Kanal5 Perfect Fall.
The campaign was also integrated through print, banners and outdoor units.
Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.
What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.
Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.
Bokus.com – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.