Morgenland has created the campaign for launching the Olympic Broadcasts as a streaming service. The integrated work for broadcaster MTG/Viasat and service Viaplay includes strategy, concept, Television spots, Digital Display, Radio, Print etc.

For the first time ever in Swedish history the state channel is not responsible for the Olympic broadcasts. Commercial and competitive MTG acquired the rights to both the winter Olympics in Sochi and the Summer Olympics in Rio.

As the first commercial broadcaster in the Nordics to be responsive for the Olympic viewing experience; MTG has roiled out the events on both free-TV, pay-tv and digital channels. Nowhere is the offer as full and complete as on the digital platform, with Viaplay offering more than 1300 hours streaming at any time and any device. Morgenland were proud to be selected as the partner for the overall communication of this very special event.

The concept for the campaign was “You can miss a lot – But not this.” and Morgenland created the communication platform. It included overall strategy and message hierarchy. Integrated in all kinds of Digital Display, Television Spots, Radio, Print, and Landing Pages for one of Viaplays largest campaigns ever. The Olympic campaign focuses on the user experience, and the everyday situations with different viewing devices that an Olympics broadcasted daytime will necessarily provide. And everything was screened and approved by The International Olympic Committee (IOK).


Lance says KABOO

It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.

We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.