Swish. Pay Easier


Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another. Design agency Identity Works, who had created the product’s graphical identity recommended Morgenland as the creative partner for creating the communication platform.

The assignment included defining a main communications theme, tagline, copy writing guide lines, motion assets and a pre-launch web film. It also included recommendations on how to organically work with and introduce the service to different relevant target users, promoting early adopters and ambassadors.

Defining a communication platform for a digital service is always a challenge and a great responsibility since it guides the consumers first perception of an abstract service (in this case money transferring). It was also needed to differentiate the offering towards new emerging competitors.  The service and communciation based on the platform was launched in Dec 2012. Learn more about the service at https://www.getswish.se/

Lance says KABOO

It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.

We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.