Swish. Pay Easier
Swish is a service collaboration between Sweden’s six largest banks and the only co-operation they have made since the 1950’s.The service is a mobile application that enables users to instantly move money from one mobile to another. Design agency Identity Works, who had created the product’s graphical identity recommended Morgenland as the creative partner for creating the communication platform.
The assignment included defining a main communications theme, tagline, copy writing guide lines, motion assets and a pre-launch web film. It also included recommendations on how to organically work with and introduce the service to different relevant target users, promoting early adopters and ambassadors.
Defining a communication platform for a digital service is always a challenge and a great responsibility since it guides the consumers first perception of an abstract service (in this case money transferring). It was also needed to differentiate the offering towards new emerging competitors. The service and communciation based on the platform was launched in Dec 2012. Learn more about the service at https://www.getswish.se/