Morakniv: a part of us


Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

We found that, for many people, when asked to think about a knife it is a Morakniv that pops up in their head. This feeling of Morakniv being a part of our collective consciousness and history took hold. A good knife is after all an extension of the bearer’s arm, and therefore really a part of them. This thought led to the creation of Morakniv’s new slogan: A part of you.

Marking their 125th anniversary, quite a few things are changing for Morakniv. They make a tool dating back to the hunter-gatherers but for consumers living in a never seen before, high-tech urban society. We chose to bring us all back to nature, proving that big adventures can be found in your own backyard.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.


BOKUS. IRONIC REVIEWS – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.