Make your own trailer then!


Kanal 5 is one of Swedens most formidable commercial TV channels. Promising their audience ”Funnier TV”; they always have a lot to live up to. For the launch of this seasons Winter WipeOut, they asked us to develop an idea we had been kicking around for a while. The idea is simple: if you don’t like our trailers, well then make your own at wipeout.kanal5.se

For the fans of Winter Wipeout this meant providing them with their own trailer editing interface and lots of Wipe Out video material (mostly consisting of people getting hit really intense). The participators can also create their own trailer look, customize the popular commentators, adjust sound tracks and publish their work on Facebook. The season premiere starts at the 24th of Jan and from the amount of created trailers it looks like it will be as popular as ever.

The interactive campaign is co-ordinated with TV, Outdoor and a variety of internet advertising.


Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.



Bokus.com – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.