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WipoutWinterTop

Make your own god damn trailer then!

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Kanal 5 is one of Swedens most formidable commercial TV channels. Promising their audience ”Funnier TV”; they always have a lot to live up to. For the launch of this seasons Winter WipeOut, they asked us to develop an idea we had been kicking around for a while. The idea is simple: if you don’t like our trailers, well then make your own at wipeout.kanal5.se

For the fans of Winter Wipeout this meant providing them with their own trailer editing interface and lots of Wipe Out video material (mostly consisting of people getting hit really intense). The participators can also create their own trailer look, customize the popular commentators, adjust sound tracks and publish their work on Facebook. The season premiere starts at the 24th of Jan and from the amount of created trailers it looks like it will be as popular as ever.

The interactive campaign is co-ordinated with TV, Outdoor and a variety of internet advertising.

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Gronstedts

Gronstedts – Swedens Favourite Cognac

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Altia, Finlands leading producer and exporter of alcoholic beverages have trusted us with one of their prestigous brands. Grönstedts cognac is truly a swedish national treasure with an awesome 167 year old brand history. For the last few months we have developed a new communication platform & strategy, created some new packaging and re-introduced this excellent cognac for the swedish market. The brand story puts the tradition of Grönstedts into a modern context and shares the exclusive cognac moments that involves all walk of life.

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FWATop

Look Mom! Top of the pops!

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We are proud and happy that the FWA have awarded our work for Goliath Sportswear as their Site of the Day. This is one of the first productions coming out of this newly started agency and we are humbly accepting all appreciation. The work for Goliath was very rewarding in it´s ambitions to genuinely meet, connect and portray craftsmanship communities all over Europe. Doing this together with a truly inspiring (and demanding) client, we had great fun in creating and combining great design, video and story telling. Thanks to all involved and check it out here. !!- Updated  !!- Also thanks to DopeAwards for their award!  !! Updated – Now also a Webby Nominee for Best Visual Design Aestethic. 

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