Morgenland continues the cooperation with newly started BetitGroup. After launching the successful Thrills.com the online operator has now in less then six months received a record valuation of 23 million Euro through an investment from british listed i-gaming giant GVC Holdings.
Now a second brand is being launched – SuperLenny is a combined sports book and casino addressing a more design and advertising aware target group. The brand SuperLenny is based on energy, enthusiasm and storytelling and the product is focused on user-friendly UX and great design. SuperLenny the character, a deer in a smart suit and an elegant mustache, is a legendary character with confidence and style. The first campaign focuses on consumer tributes to this great character. Morgenland is responsible for concept, TVC, visuals, storytelling and music. TVC – SWEDEN (NORDIC)
It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.
Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.
The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.
Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.