work – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.

We take it for granted to be able to shop whatever we need – whenever we need it – online. This wasn’t the case when Bokus went from vision to action in 1997. Back then, they were pioneers on the Swedish book market – today one of the largest online book stores in Scandinavia.,

University students are a particularly important target group for Bokus. The beginning of every semester is a most crucial sales period for all student book retailers and that’s why Bokus decided to make extra efforts during January and February 2015.

Morgenland was asked to come up with a creative idea and concept to increase sales and strengthen the Bokus brand among students. Our main issue was to pinpoint what tonality to use in connecting with this educated and well-informed target group. The communication had to be witty and smart.

Morgenland created a Youtube campaign based on the insight that student literature isn’t always the most fun things to purchase – many students think of it as a necessary evil. We created a concept called ”Ironic Iconic Reviews”. We turned to the bombastic format of reviews of bestselling books such as The Da Vinci Code and created a clash with the academic literature. Playing with overblown reviews for classical textbooks of Law, Programming and Nursery instead of poupular novels took form. And humor helped us communicate something seemingly boring.

Lance says KABOO

It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.

We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.