Thrills Casino is one of the most anticipated launches the online gaming industry has seen in years. Morgenland has produced the concept and brand launch, with television spots and integrated digital communications.
With a new mindset and backed by some of the most successful people in the industry these are the mavericks in the online gambling industry. Focusing on design, usability and customer experience the first new brand and product from this group to enter the Nordic market is Thrills.
Morgenland created TVCs and brand communication to emphasize and clarify Thrills´ position as a little nicer casino. We also defined a brand story with relevance and uniqueness, we also created a world of animations and design elements for all marketing areas. All aimed to create and support a strong visual user and design experience in an entertainment world above the clouds.
The concept and the communicative world above the clouds have developed furtber allowing to introduce new storylines and characters, such as Otto, The vain human cannonball and Franz, the cheap ringmaster.
Defining and creating a unique and differentiating world have also allowed the brand to act with relevance and easily produce and promote seasonal offers,such as christmas, easterm, summer, etc
Morgenland have also with great creative freedom playfully benen able to male treatments, updates and almost endless variations of the assets to generate maximum campaign flexibility and effeciency, in all medias.