Alta Snaps & Mat Site



Sweden has a long tradition with aquavit and PRIMAs range of Swedish brands has roots dating back to the 17th century. We had the great pleasure of providing digital homes to every classic brand and developing the category as a whole.

Every classic brand in this extensive portfolio has now received their own digital web presence with product information, and their unique brand story and heritage described. The 14 brands that make their digital debut are Bäska Droppar, Gammal Norrlans Akvavit, Hallands Fläder, Herrgårds Akvavit, Läckö Slott, Nyköpings Brännvin, O.P Anderson, Rånäs Brännvin, Skåne Akvavit, Svartvinbärs Brännvin, Årsta Brännvin, Örtagårds Brännvin, Östgöta Sädes Brännvin.

In developing the category for snaps and aquavit as a whole the shared digital space has also been created. Here is information and inspiration on classic and modern usage of these products. Morgenland also produced a series of films where PRIMAs own spice master Jonas Odland and well known Swedish masterchef Fredrik Eriksson meet up and discuss snaps, food and the best ways of enhancing the taste sensation.


Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.


BOKUS. IRONIC REVIEWS – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.