Sweden has a long tradition with aquavit and PRIMAs range of Swedish brands has roots dating back to the 17th century. We had the great pleasure of providing digital homes to every classic brand and developing the category as a whole.

Every classic brand in this extensive portfolio has now received their own digital web presence with product information, and their unique brand story and heritage described. The 14 brands that make their digital debut are Bäska Droppar, Gammal Norrlans Akvavit, Hallands Fläder, Herrgårds Akvavit, Läckö Slott, Nyköpings Brännvin, O.P Anderson, Rånäs Brännvin, Skåne Akvavit, Svartvinbärs Brännvin, Årsta Brännvin, Örtagårds Brännvin, Östgöta Sädes Brännvin.

In developing the category for snaps and aquavit as a whole the shared digital space svenskasnapsar.se has also been created. Here is information and inspiration on classic and modern usage of these products. Morgenland also produced a series of films where PRIMAs own spice master Jonas Odland and well known Swedish masterchef Fredrik Eriksson meet up and discuss snaps, food and the best ways of enhancing the taste sensation.

Lance says KABOO

It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.

We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.