Sweden’s Favourite Cognac


Altia, Finland’s leading producer and exporter of alcoholic beverages, have trusted us with one of their prestigous brands. Grönstedts Cognac is truly a Swedish national treasure with an awesome 167 year old brand history. We developed a new communication platform and strategy, created some new packaging and re-introduced this excellent cognac for the Swedish market. The brand story puts the tradition of Grönstedts into a modern context and shares the exclusive cognac moments that involves all walks of life.

Here is one of the TVCs that is now running on Swedish TV channels.

We also created a place for inspiration and education at Here the award-winning sommelier Totte Steneby gives us the history of cognac, tastes all of Grönstedts different products and talks about different palettes of taste. You can also get some inspiring tips on how cognac can be part of some great drinks.

At the moment we are also updating extended packaging and are looking into news of activating consumers that want to enjoy and share the Grönstedsts Cognac. Stay tuned for more…


Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.


BOKUS. IRONIC REVIEWS – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.