In these COVID times we thought this was an interesting read. Here’s a summary of a trend report we created for pharma and health a few years ago. Interesting to see what changes from 2020.

WHAT’S HAPPENING?
The human population is increasing rapidly. We are getting richer and living longer than ever before. But with an aging population health care costs increase as diseases increase. Obesity is also increasing in the western world and life style related conditions are strongly on the rise as a global pandemic. At the same time technology is affecting our lives globally and fundamentally changing many aspects of the world we live in. This revolution brings potential as breakthroughs improve both the quality and length of human life. Many trends emerge, collide and create synergies as people, patients and doctors get connected, discover and trust new digital tools to treat the health problems of the future. In this report we highlight some of the trends emerging in the area of health and pharmaceutics.

Today’s media landscape is constantly changing: 
new cultural influences appear, innovative technologies change the way people behave and emerging platforms make marketing richer and brand experience more inclusive. Here are some current sightings on what’s happening right now in how fashion brands and retailers starts to embrace digital solutions.

ARE YOU ON THE LIST?
The macro trend of recognizing loyal consumers and giving back is clear in several fashion marketing activities.