Social media has by now surely for most companies gone from an interesting to an established communication channel. In adapting to new rules of marketing that requires engaging with consumers an organisational change is often evaluated.

The biggest crispbread baker in the world, Wasa, asked us to pitch for their Swedish Social Media and Digital Activation account. We reached an agreement and started working together in January on a long term plan to increase engagement and reach in all social channels.

Shopping online is no longer what it used to be. And thanks to technologies such as smart phones, social networks and crowdsourcing a new, blooming business has developed: social shopping. Here are 5 thoughts on what it can mean for your business.