Key People

Daniel Sköld

Daniel Sköld – CEO Finishing university, Daniel joined MTG as an analyst and became Marketing Director for TV3 at the age of 25. Before leaving he was also Head of Marketing for all the groups TV channels and COO for PayTV and Viasat. He then switched between being a senior marketing consultant and assignments as Marketing Director for online companies as Tiscali and Unibet. Daniel left the position as CEO for Digitas Sweden to create Morgenland. When deciding to start it, he was having breakfast in Berlin at the Cafe Morgenland. He also has a degree in cinematic studies which he claims gives authority on what movies are just “crap”.

Niclas Stang

Niclas Stang – Account Director Niclas is an experienced marketing strategist that gets things done. After education at the Stockholm School of Economics he created the marketing and research department for MTG Radio and then went on to SPRAY. Then he switched sides and continued as consultant on different Brand-, PR- and AD agencies. Niclas broad competence covers the marketing chain from strategy, planning to the implementation of creative concepts. He can talk about this as long as he likes to talk about Duga – the sailing yacht he uses to cruise the Swedish archipelago with (when it’s not in repairs).

Stefan Hansen – Tech Director Stefan is born and raised on a farm. Maybe his broad and deep technological skills is some sort of compensation for this. He is humble enough to never brag but we can testify to his uncanny ability to find simple, innovative and smart ways to solve complicated requests. Before he joined Morgenland he was the CEO and CTO of Webbstory and also been Head of Web and Video and marketing consultant to Arvika Festival. Stefan is the kind of person who can look at raw code and spontaneously say “oh, this is so very nice”.

Pär Axelsson

Pär Axelsson – Creative Lead / Copywriter  A conceptual idea maker with a wide experience from networks such as Brindfors, Ogilvy and Leo Burnett. Pär excels in writing communication platforms for large B2B companies as well as witty lines for companies like IKEA and inspirational prose for Norwegian duvet companies. Pär likes to think of himself as a strategic copywriter – a hard core marketeer at heart with the soul of a haiku poet. He also collects butterflies.

Jessica Axelsson – Motion Graphic Designer Jessica grew up on a tiny island on the west coast. She always had a interest in art and started studying art school in Gothenburg. After this she wanted to try something new within this area and started in an 3D modelling course. She moved on studying Creative Computer Graphics in Gävle and Los Angeles. Ending up working with 3D modeling, animation, 2D animation and design. Also taking painting from the canvas to the screen in her spare time.

Jonas Rosenblad Holm

Jonas Rosenblad Holm – Creative An extremly humble but secretly arrogant graphic designer who was born in Stockholm but raised in Västervik. After three years in university he picked up a bachelor’s degree in advertising, graphic design and visual communication. This he combines witha fascination for design that carefully considers the human mind and behavior. He also enjoys making cover art and has, unbeknownst to the world, written several psychedelic rock albums in his head.

What we do

We help our clients reach their business goals more efficiently through modern marketing. We substantially increase the return of investment by improving marketing through increasing impact, lowering production costs, and driving client’s customers value and loyalty. We are a full-service agency that tailors our resources to most effectively create and connect this communication in all channels needed and available, from TV to Social Media to CRM to Product Innovation.

If you feel that your marketing needs to do more – just give us a call and let’s meet to discuss how your needs can best be fulfilled.


For Our CEO: Daniel Sköld +46 768 445 091 by email.

For other general inquiries please mail us here.

For internships in design, planning, copy writing, or general creative work. Take the test!



We are growing and are looking for new talented people to join us. If you are interested in developing brands and communication from a digital core, we´d love to talk to you. In particular we are currently looking for these roles. Shoot an email to if you are interested…