MEANWHILE-SOMEWHERE ELSE
work Multilotto is a digital lottery service. With the biggest wins from all European offerings collected in one place – the company turned to Morgenland for a communication concept, integrating TV and digital communication.
The television concept – which also launches the sub brand, The Swedish Lotto Portal – is based on a new brand promise “Dream Big – Win Bigger” reflecting on those small everyday moments where you really shouldn’t stop dreaming.