Caromba your car


What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.

Morgenland has helped this new service offering in both brand strategy and through tactical marketing. Caromba aims to take a market leading position as the online booking service for car services and repairs. Focusing on developing a customer friendly booking system where matches can be met between customer needs and the needs at auto repair shops to develop their business. Caromba is driving digital transformation and business development in this sector by also including recommendations and grading of the many independent auto repair shops.

Morgenland’s communication concept is based on the premise of acting as a market leader in defining a new category, and without complicating things explaining the very clear benefits of using Caromba. Radio and digital are the main medias in Carombas massive campaign to build awareness in the Swedish market.

In Radio, which makes sense for a car service, Morgenland developed a concept where consumers where talking about Caromba and comparing how stupid it would be not to use it. Like taking any flight anywhere or buying a house without seeing it.


Lance says KABOO

It´s not everyday you get to work with a Hollywood legend. Lance Henriksen is the only man we know that have been killed by Terminator, Alien and Predator. A legendary actor used to working with the biggest movies, franchises and directors. And all we wanted was for him to say “Kaboo”.

Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.

Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


The communication concept for Superlenny has delivered amazing results in the Nordics and the UK. We are now pleased to introduce another unit in this long living series. Highlighting the width of the brands offer and an updated sportsbook the new commercial was recorded at Stockholm Stadium.

We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.