Bauhaus – Blades of Badness
Do-It-Yourself home improvement giant Bauhaus found a perfect match in the sponsorship of TV4´s ”Gladiatorerna”. But with all that awareness and attitude comes a need for activation, consumer interaction and digitally prolonging a campaign. In order to connect with viewers and customers we decided to let Bauhaus own muscle men provide some entertainment. In ”Guess The Power Tool” Facebook users can watch the big guys imitate and describe their favourite power tool. If they guess correctly they can win one and pick it up at nearest Bauhaus store.
By connecting a TV sponsorship with Facebook activation we are already getting a lot of people to figure out what kind of tools the ”Brutal Cutter of Chaos”, ”Master Blade of Thunder” and ”Raging Rotations of Fury” can be. Try it out at their Facebook Page.