Beauty Looks 2012


Good things dont go unrewarded, so after the success of the Yves Rocher Waterproof Challenge we got to create Yves Rocher’s fall launch this year too. By collaborating with the blogosphere we created some of the falls most beautiful and inspiring looks and content marketing.

The idea is quite simple, gather four of the most well known nordic fashion and beauty bloggers, let them meet up and create their own Autumn Looks. We charged the idea with a co-operation with the prominent international make up artist Sidsel Marie Bog, an exceptionally beautiful location and shot plenty of photo and video content around the inspiration and the look. Then we wrapped it all as a beautiful web and Facebook application. We also made sure you can buy the bloggers own kit at Yves Rocher website. Here you can see the looks (and win a trip to Paris) yourself !


Morakniv: a part of us

Morakniv was founded in 1891 but the knife making tradition in Mora goes far beyond that. Caring for a product so deeply ingrained in Swedish culture is quite a project, and something that must be taken with care.


Look Mom! Top of the pops!

We are proud and happy that the FWA have awarded our work for Goliath Sportswear and the international campaign for Premium INC as their Site of the Day, the Webby Honoree and the Dope award.


Caromba your car

What happens when people behind Sweden’s largest chain of car repair shops and the largest online classified service decide to do something together? Well, the world’s first online booking for auto repairs through the internet is born.


We call it. Viaplay

Viaplay is the leading digital streaming service provider in the Nordics and is owned by listed international broadcasting group MTG. Viaplay offers premium film, series and sports rights to all Nordic households and competes with Netflix, HBO and other SVOD and traditional Pay-TV operators.


BOKUS. IRONIC REVIEWS – owned by Sweden’s leading book retailer, Akademibokhandeln – is one of the largest online book stores in the Nordics. Morgenland helped Bokus with digital marketing and Youtube films targeted to picky university students.