Need help in your garden? Then you should definitely visit Plantagen, the largest and fastest growing garden superstore chain in the Nordic region. Helping dreams come through – we created a digital tool for their gardeners to meet and design gardens together with their customers.
The Garden Planner is a tool that works on every platform and facilitates the meeting between expert and enthusiast. The customer can get advice, purchase tips and design the layout of their garden. Through an easy to use user experience the garden can be planned and the products needed is compiled on a purchase list – connected to Plantagens extensive range of offers and the design can be printed and taken home.
Morgenland handles the overall digital communications for this retailer and developed this specific tools from scratch. It is designed to provide a true benefit for consumers and being naturally easy for gardeners to use. We love it and everyone that has used it seem to think alike.
The worlds greatest crisp bread producer Wasa wanted us to digitally activate the launch of their new sourdough product. We decided to make it hard for ourselves and create a game that we hope will entertain their strong social media following.
Social gaming is fun but creating a game is something we treat with the outmost respect since we recognize the challenges in actually making it work. Following months of testing game mechanics, responsive design and testing and our moms and focus groups we have now launched the Facebook application – Pass the Dough.
The game reflects the perils and patience in creating good a sourdough. With this virtual tamagotchi users can care, rest, use their knowledge and even steal other facebook users dough – on any device of their choosing. The game has to be played for a full week and the winner will be rewarded with a summer week in the Swedish archipelago and the strong pride of probably being the worlds best digital sourdough baker. You can play it yourself here.
